Why Email Marketing?
If yours is like most web sites, only a tiny fraction of your site visitors turn into customers on the FIRST visit. The vast majority will leave and never come back. You may be settling for only a tiny percentage of the profits you could be making from your web site and online business.
The fact is, research has shown that 80% of all sales, whether from television advertising, print media, or web sites, occur only after 5 to 7 “contacts”. Most people simply do not buy a product the first time they hear about it, no matter how useful or important it might be, nor how much they like or need it.
Your job as a marketer is to find a way to get yourself and your products in the forefront of your prospective customers’ minds and attention.
Most of the people who might be interested in your product or service, or the terrific MLM or affiliate opportunity that you promote, will simply never hear about it.
And even if you do get visitors to your web site, if they leave without giving you a way to contact them, odds are that you will NEVER get a second chance to expose them to the value of your
product, service, or opportunity, much less sell it to them.
Most of your marketing effort and advertising expenses go for nothing — 90%+ of your potential customers vanish, never to be seen again, or never hear about you in the first place.
On the other hand, when you have a mailing list of prospects, you can contact them as often as you want, forever, unless they “unsubscribe” from your list, or tell you not to email them any more.
You’re no longer at the mercy of distracted minds. You’re no longer counting on people to remember you. You don’t have to wonder whether your site is at the top of the search engine listings, or how much your Pay-Per-Click ads are costing you.
With targeted direct email marketing, you can:
- Repeatedly remind people of the benefits they will get if they buy your product or service, or join your opportunity.
- Find out what people in your target market want and need.
- Use promotions and “special offers” to increase sales.
- Win customer loyalty and trust with an e-mail newsletter.
- Establish yourself as an expert in the minds of your prospects.
- Motivate people to buy NOW with special sales and limited time offers.
You cannot afford to overlook the HUGE advantages of targeted direct e-mail marketing:
- It costs little or nothing. You pay *one time* for an autoresponder service or software program, and that’s it.
- You can generate leads from an “opt-in” form on your web site, or you can buy them inexpensively (I’ll show you how and where to get the best deals!)
- Generate Instant Income! Most of your sales come in within 48 hours of sending a promotional e-mail, but you’ll also see a few more sales coming in even days later.
- Eliminate risk. Test sales offers, promotional content, or subject lines to a small portion of your e-mail list. Then, when you have things just right, roll it out to your whole list –and be assured of its success in advance!
- Minimize advertising costs! Building your own opt-in list costs nothing, if you collect names and e-mail addresses from the folks who visit your web site.
- “Jump start” the entire process by buying opt-in email leads. For a one-time cost, you can have an “instant audience” for your offers, and use email marketing to “warm them up”.
You will be amazed by all of the additional money you can make with an ongoing email campaign to your new leads, and especially to your existing customers.
Your existing customers are the real “goldmine” for your web site or business. Once they have bought from you and are happy, selling to them again and again (via your email campaigns) becomes easier and easier.