Squeeze Your Visitors … or Pop Them
As I’m sure you know, I’m a big fan of co-registration leads as a way to build your list quickly. After all, I am in that business.
But there are other methods you should be looking at, both for building your double opt-in lists when your “cold” leads visit your website, and for capturing email addresses from your other visitors.
By the way, before I go on, I should mention that more than a few marketing gurus are referring to this as “the year of the list”. More and more folks are catching on that having a large, cultivated audience for your offers is where the real money is.
Anyway … back to “squeezing and popping” your visitors.
Before you decide I’m completely nuts, let me explain.
Squeeze pages are those pages that some people put up as the “front door” to their site, newsletter, free ebook, or free mini-course.
The page “squeezes” the visitor by requiring that they give their email address to gain access to the site.
Some people just let you in regardless of what address you put down, and some really “squeeze” you by telling you they will deliver the freebie via email, forcing you to give them a valid address.
Sounds like it would put off a lot of visitors … but guess what … the ones who *do* fill out the form are telling you point blank that they want what you have. Your opt-in rates may be lower, but those who join your list will be much more qualified and interested prospects.
Conversion rates for later selling to those people are much, much higher than for standard website visitors.
You’re not really losing anything, because the folks you want to communicate with are the ones who are willing to tell you who they are, and not just remain anonymous “tire kickers” who have no intention of seriously looking at your product or service.
The other very effective method of gaining subscribers is to use simple opt-in form popups on your web page. You’ve all seen them … in fact you probably subscribed to my newsletter from one of my popups.
This year, however, there is a new kind of popup that is more eye-catching, and more effective than ever before, AND it can’t be blocked, because it is embedded into your web page. Whether it’s DHTML or java, these things WORK.
OK … we’re wasting time … you need to take a look at what’s out there …
==> http://listprofit.com/tools/index.html is the page you need to visit.
And I promise not to squeeze you, as tempted as I am to do so.
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