Here’s a little trick you can use to know how effective your mini-course or autoresponder sequence is.
It doesn’t work as well with mini-courses as it does with a more general promotional series, but …
One of the tricks for keeping people on your list is to personalize the messages, and write them as though you were writing to just one person. Use the merge fields in your AR to add the first name of the recipient, and stick it in the subject line and salutation.
Some people even “merge” the recipient name elsewhere in their emails. The more you do this, the more likely your readers are to feel as though they, personally, were the only recipient of your email.
If your subscribers are writing back to you, then you can reasonably assume you’ve done a great job of “personalizing” your messages. The ones who write back are “telling” you that your message impacted them in a personal way … as if you had written just to them alone.
Of course, most of them *know* its an autoresponder, and not terribly many will write back, no matter what. But if you *do* have some that write back, you can be pretty sure you’ve done a good job of email personalization!
Wishing you continued Good Luck with your campaigns!
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