Imagine … you’ve spent hours composing that great email … you send it to your list … and nothing happens.
Frustrating as it is, you aren’t alone. Lots of people have no idea what the “power parts” of an email are. Let’s review a few, to make sure you’re a “power email marketer”.
First, there is the “power of personalization”. I’ve covered this in other articles, so won’t go into great detail here again. Suffice it to say that “personalizing”, by adding the recipient’s name to the subject line and the greeting, and perhaps somewhere else in the body of your email, increases response rates dramatically.
Next, there is the “power of curiosity”. You can use this both in your subject line, to get your email opened, and in the body of your email, to get the reader to click through to your website. Don’t overdo it, but try to create some suspense or curiosity … it will do wonders for your open rates and your click-through rates. Keep in mind, of course, that you can’t use an altogether misleading subject line. Create suspense with your subject line, and then satisfy the reader’s curiosity within the email, or at least on the site that you link to.
Third, there is the “power of the call to action”. Lots of people don’t realize it, but you have to tell people what it is you want them to do after they read your email. Tell them to click your link. Tell them to buy before the price goes up, or before you run out of inventory.
Another important consideration is the “power of positioning”. Did you know that links that appear at the bottom of an email tend to be clicked much more often than those at the top? Make sure you have a “call to action” near the bottom of your email.
Finally, there is the “power of the P.S.” In the days of direct mail marketing, it was discovered that letters which contained a “P.S.” had much higher response rates than those which did not. The same seems to be true of emails. Close your sales letters with some sort of “P.S.” Combine it with urgency or curiosity to get an even better response.
And don’t forget the “power of the signature”. Even if yours is just an informative email, include a signature at the end, with a link. You’d be surprised how many clicks it will get.
That’s it for today.
What are you going to do to harness the hidden power in your emails?
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